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International Trade Shows

Seminal Goal:

The aim of the seminar is to impart participants with a professional approach methodology of trade shows, to maximize the effect of participation.


The seminar will use examples to extrapolate different exhibitions and pavilions, it will provide standard forms for budgets, organizing transportation, gathering contacts and finally trainnees will play roles for reception and addressing objections from visitors.


In business managers, marketing and sales executives and to all those who want to expand their knowledge and skills in such a key area for promoting companies.

Program Summary:

  • What does the exhibition offer?
  • Why should anyone take part?
  • How to make the right choice of exhibition and of the stand?
  • How much does it cost?
  • Preparation phase
  • Operation phase
  • Outcome phase
  • Glossary