• +30 2311 2023 75
+30 2311 2411 36
info@upgrade.edu.gr
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Marketing Specialist

Description:

The consulting company UPGRADE, on behalf of its client, an export-oriented lift manufacturer, including lifts and components, is looking for (1) one person to staff the following position:

Marketing Specialist (Thessaloniki)

Position Code: MKTSPL0222

Responsibilities:

  • Deploy creative and successful marketing campaigns and own their implementation from ideation to execution.
  • Tracking changes in consumer engagement following the roll-out of each marketing campaign.
  • Monitor the progress of campaigns using various metrics and submit performance reports.
  • Assist with analyzing marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.
  • Develop means of measuring the effectiveness of marketing and promotional campaigns, including advertising and communications strategies.
  • Coordinating efforts to ensure that campaigns are completed.
  • Compiling reports detailing the effects exerted by each campaign and sharing these with clients.
  • Collaborate with managers in preparing budgets and monitoring expenses.
  • Monitor the marketing budget quarterly and annually and allocate funds wisely.
  • Ensuring adherence to clients’ specifications.
  • Initiate and control surveys to assess customer requirements and dedication.
  • Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions, and promotional events.
  • Attend and contribute to staff conferences to educate management about research findings and discuss branding and promotion proposals.
  • Organize and attend company-wide and marketing events.
  • Virtual meetings with customers.
  • Delegating assignments to graphics and advertising departments members, as needed.
  • Adheres to and implements company policies and procedures.
  • Supervising employees’ work, providing direction and clarification, as needed.
  • Write copy for diverse marketing distributions (brochures, press releases, industry press, website material, etc.)
  • Travels to attend conferences, trade shows, industry events, and seminars
  • Adhering to time and financial restrictions.
  • Working with the sales team to develop targeted sales strategies.
  • Promoting brand awareness through marketing efforts.

Required Qualifications:

  • Proven experience in marketing positions
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g., CRM)
  • Familiarity with social media and web analytics (e.g., WebTrends)
  • Excellent communication and people skills
  • Good innovation and interpersonal skills. Above-average personal, communication, and business skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA in marketing, business administration, or relevant discipline
  • Organized, meticulous, results-oriented, and can handle stress and tight deadlines
  • Ability to multi-task and prioritize tasks in a fast-moving environment
  • Possess excellent communication skills, creative, resourceful, and a team player
  • Excellent written and verbal English
  • Able to work long or irregular hours when required for events

Benefits:

  • Competitive salary
  • Cell phone, laptop, private insurance policy
  • Flexible working conditions
  • Continuous training and guidance according to new market trends
  • Conditions that enhance knowledge and provide essential opportunities
  • A modern, dynamic, professional, and pleasant working environment

 

For any questions you can contact by phone: 📞2311 2411 36

Interested candidates are kindly requested to submit their CV to the address: 📩 consulting@upgrade.edu.gr