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Conducting Market Research

Seminal Goal:

This seminar aims to analyze the market research as a tool to understand the needs of customers and the market in general.

Methodology:

Theory and practice of designing and implementing of the research and analysis of the needs.

Target:

In marketing department officers (marketing directors, marketing managers, product managers, providers etc.), or other parts of companies, which are required to conduct and use market research.

Program Summary:

  • The role of market research
  • Types of market research
  • Phases of conducting market research
  • Recognition of the problem/opportunity of research
  • Design of the Market Research
  • Selection of the market research methods
  • Data collection
  • Data Analysis
  • Writing and presentation of data
  • Follow up